❝ In essence, I bring positivity, warmth, professionalism, playfulness and passion to life ❞
Jo sitting at her desk working

Hi there, I’m Jo..

“I am passionate about inspiring individuals to elevate their careers, step into new spaces and become leading lights. I coach them to be brilliant in their careers and beyond.”

An experienced Performance and Transformation Coach with a proven track record in coaching clients to transition into leadership roles, improve confidence, find clarity and purpose, develop greater self-awareness, make pivotal changes in their career and life, reconnect with who they are, turn businesses from just surviving to thriving.

As an IT professional for over 25 years, I have extensive experience in leadership, service and project management and business engagement roles within a corporate environment across multiple sectors. As an IT Leader I have led teams through fast-pace, significant change and transformation programmes.  I understand what it takes to build and sustain a high performing team and have experienced first-hand the challenges organisations face in today’s fast-pace and highly demanding environments.

I have built a successful and thriving coaching business from the ground up, increasing revenue year on year through the challenges of a global covid pandemic.

“I am a beachgirl at heart”

Jo paddleboarding and loving life!



I love being outdoors and immersing myself in nature. I live close to the beach and never happier than when I’m by, in or on the water! I find the sea so restorative.

When I need to clear my head and recalibrate, I get down to the water and watch the waves. The sea has a great way of reminding us that change is always here, that nothing stays the same and that all we can do is ride the waves.



My connection to the sea extends beyond just being near it. I love the benefits of cold-water swimming and being part of an amazing community of like-minded crazy people.

Swimming or dipping in the sea releases the inner child in me and makes me smile from ear to ear.

I’m sure I must have been a mermaid in a previous life!

What I stand for

I believe in being open and transparent with all my clients, this includes sharing my values; values that are integral to how I show up, how I support my clients and how I live my life.

  • I lead with confidence
  • I serve with integrity and value
  • I show up as my authentic self
  • I inspire through creativity and positivity
  • I stand TALL and own my space